The Psychology of Colors in Branding: How to Choose the Right Palette

When looking at a brand in many cases the main reason for attracting your attention is the identity color branding psychology works to shape and enhance your company’s visual identity and brand significantly and makes a big difference between you and all competitors in the Amman market.
Colors influence visitors’ behaviour and motivate them to buy, so understanding color theory in branding and being able to choose the right colors is one of the most powerful strategies in the success of your own brand or company.

 

the psychology of colors in branding

Colors play an essential role in influencing consumers’ minds if you provide a particular service or sell a product, colors are an essential factor in boosting your company’s sales and revenues for example:

• Yellow color reflects optimism but is not used in all fields because of its disturbance if it is found in all places.
• Blue color symbolizes the abundance of experience and control so it is used in global companies.
• Red color expresses calm, quiet and confidence so it is used in backgrounds and texts in abundance which helps enhance comfort.

 

brand color selection

Before working on the choice of colors that suit your company whether it is the identity or design of your website you need to see many factors at the beginning so we criticize you many visual identity tips as well as tips to design your website with a deep understanding of the market and know the colors that fit into your field of work and many factors are available including:

Competitors Analysis

At the outset you need to go back to all competitors in the market and analyze their identities as well as websites to see what things all competitors share to be able to distinguish in the Oman market and create new designs.

• You can mix many colors into the identity.
• How can you distinguish from competitors.
• Is there a specific strategy to follow in your field.

 

Use color theory in branding

• color theory in branding is a powerful strategy and tool that helps you choose colors that suit your identity and website. You can follow some laws, including:
• Opposite color theory to create a strong contrast helps you distinguish your identity among competitors.
• Similar color theory to create a quiet and harmonious character that provides eye rest to improve the user’s experience.
• Using triple colors to work to distinguish the brand in different colors making it enjoy spontaneity and strength.

 

Attention to visual harmony

We offer some visual identity tips, including ensuring that the colors we choose help you to distinguish the brand and create a unique design with the colors that are consistent and distinctive and include the following:

• Visual identity design because it is the first thing users and visitors view your platforms and reflect your company’s impression.
• Social media which is an essential part of the basic uses of peoples every day especially in Oman.
• Create strong advertising with colors that attract customers to increase revenue.
• Design a powerful logo to be the primary factor of your organization’s tease.